Mary. | Notion

Hello, I’m an explorative designer and copywriter based in Singapore. I combine strategy, design, and writing to shape messages and meet business goals.

DESIGNER & ART DIRECTOR High There Studio | Singapore, 2023 – Present

Conducted High There Studio’s rebranding from brand core discovery to final graphic assets.
Crafted and executed the visual narrative for the launch of Merthewiz’s (Singaporean toy designer) debut character, Beefy Boi**.**
Collaborated with Lew Loh (Singaporean musician) to translate his new album’s message into the art direction of his press photoshoot. I also planned and managed the shoot.
Created Visual Merchandising artworks for Estée Lauder.
Created large-format graphics for events under McLaren, Macallan, Hennesy, and Chopard.

FREELANCE DESIGNER & COPYWRITER Self-employed | Jakarta, 2020 – Present

Created content structure and wrote final copy for Urban Quarter’s (furniture store) brand book. I also created copy for the company’s B2C marketing catalogue.
Wrote content for CVP’s (furniture producer) new collection launch that appeared at their trade show booth at IFEX 2023.
Incorporated elements of storytelling to write product descriptions that conveyed the vernacular inspiration behind the work for Hendro Hadinata’s (Indonesian furniture designer) Salone del Mobile Milan exhibition (2022, 2023).
Designed a website, social media content, and logos for various brands. I managed both client and project.

GRAPHIC DESIGNER Arden Creative Agency | Jakarta, 2019 – 2020

• Adaptability • Critical Thinking • Empathy • Learning Agility • Project Management

• Conceptualisation • Copywriting • Illustration • Type Design • Visual Design

• CC Illustrator • CC Indesign • CC Photoshop • Glyphs • Notion

Dipl. Design Communication ORITA SINCLAIR Singapore, 2018 – 2019

Architecture UNIVERSITAS TARUMANAGARA Jakarta, 2015 – 2017

Project Management COURSERA Online, 2023

• English • Bahasa Indonesia